gameplan.do
A Lifelab Studios App
From referee to coach

Every great coach
started with a
rulebook. playbook.

gameplan.do gives your county the playbooks, tools, and shared practice to shift from compliance enforcement to coaching — together, one play at a time.

Request access  → See the model
/ The Model

Most justice organizations were built to monitor, enforce, and react. People grow under coaching, not compliance.

Old model

Referee

Monitor · Enforce · Document · React
Compliance is the goal.
New practice

Coach

Connect · Support · Guide · Grow
Transformation is the goal.
"You are safe here. You are seen here. You can grow here."
/ What's inside

A working coaching environment, not a training course.

Every feature is designed for the day-to-day practice of building a coaching organization — not a dashboard to admire from a distance.

01 — Library

Playbooks & plays for every layer

Practical coaching moves your team can run today, organized across coaches, the people in the system, communities, leadership, environment, and organizations.

02 — Goals

Pick a play. Set an intention.

Coaching is a practice, not a checklist. Set goals tied to specific plays, log what you tried, and reflect on what happened — small steps recorded honestly.

03 — Team Feed

Build coaching culture together

Share wins, challenges, and reflections with your team. Turn implementation into a shared practice instead of a solo act.

04 — Sprout AI

A coach in your pocket

Ask Sprout where to start, what to try next, or how to handle a tough situation. Every answer is grounded in CRMC plays and tailored to your county context.

05 — Reports

Insight, not surveillance

See where playbooks are taking root and how the work is shifting your county's culture. Data that supports growth, not gotchas.

06 — Bookmarks

Save what helps you grow

Build a personal library of the ideas, plays, and moments that resonate. Your own field notebook, always within reach.

Built with practitioners who believe people grow when they're coached, not just monitored.

County justice and probation agencies. Juvenile and adult supervision teams. Leadership groups. The staff doing the day-to-day work of building a coaching organization. gameplan.do is provisioned through your agency — not a consumer download.

Six layers
Coaches · People · Communities · Leadership · Environment · Organizations
Grounded in
The Coach Referee Model for Change, in partnership with Justice System Partners.
Designed for
Daily practice — not a one-time training that fades by Friday.

From Lifelab Studios.

Lifelab Studios builds AI-powered behavioral change infrastructure for the people who do the work of helping others grow.

We started in research — an Arizona State University spinout — and now partner with counties, recovery organizations, foster care agencies, and justice system leaders nationwide. Our platform, Journey.do, supports more than thirty counties and the practitioners inside them.

gameplan.do is one part of that work: a focused implementation tool for organizations adopting the Coach Referee Model for Change. Built in close partnership with Justice System Partners and the staff who use it every day.

gameplan.do nurture.do journey.do

This journey is not about perfection.
It's about direction.

If your county is ready to shift from referee to coach — or if you'd just like to learn more — we'd love to hear from you.

info@lifelabstudios.org  →